Summary

□Purpose

During WebX、Overseas projects, domestic and foreign exchanges, builders, VCs, and media naturally intersect、Designing a “place to strengthen closed relationships” that will lead to future collaborations and business negotiations.。

□Form

Invitation-only/limited number of meetups (networking)

□Achievements

• 52 people attended compared to 85 people who applied.、Participation rate 61.18% (over 60% as a side event)

• Multiple positive comments from participants on X (visualization of satisfaction level)

• Obtained feedback that the event be continued from next year onwards

• While operating on a low budget、Guaranteed experience quality

overview

Encrypto LLC is、Requested by Rokubunnoni Co., Ltd. (Crypto Times)、Summer Sweets, an invitation-only networking event held on the first day of WebX & I was in charge of everything from the planning and design of ``Networking'' to the day's operation.。

During the WebX period, many side events occur simultaneously.、An environment where participants' schedules can be easily spread out。Among them, this case、By intentionally requiring an invitation system and limiting the number of people, we ensured the "density of people you can meet."、We aimed to design an experience that would make both co-hosts (sponsors) and visitors feel like they would like to participate next time.。

• Implementation date：2025August 25

• form：Invitation-only networking (meetups)

• scale：Number of applicants: 85 people / Number of visitors: 52 people / participation rate 61.18%

• budget：private

Background and issues

Side events during WebX、While many are open to the public,、The following issues were likely to occur:。

• “Who you can meet” can become unclear

• If the purpose is vague、After a short stay, the value of the experience decreases.

• Participation rate is difficult to read、The quality of the experience tends to be unstable due to fluctuations in the number of people.

Therefore, in this case、Focusing on projects and exchanges with which we have built relationships on a daily basis.、Established with the main purpose of strengthening relationships and forming high-quality closed networking。Increasing the “certainty of people you can meet” through the invitation system、We have adopted a policy that maximizes the value of both participants and co-sponsors.。

strategy (Design thinking)

Encrypto's emphasis was not on "gathering a large number of people."、The goal is to create an environment where the next conversation naturally occurs.。

• Closed (invitation only) to ensure quality and density of visitors

• Maximize points of contact through “mixed design” where co-hosts (sponsors), KOLs, and related parties intersect

• Prepare a "cool and sweet" experience as an alternative to breakfast、Create an atmosphere that matches the start of WebX Week

• Venue information will be shared only with confirmed participants.、Increase sense of unity and participation

Execution details (scope of Encrypto support)

Encrypto is、I was in charge of everything from planning to day-of operations.。

• Coordination and proposals for acquiring co-hosts (sponsors)

• Event design (concept formulation) / experience design / Wire design)

• Store selection and food and beverage planning

• Invitation design (including target audience design, information text, and reminders)

• Arranging promotional materials, etc.

• Arranging and dispatching staff to respond on the day

• On-site operation (on-site operation) / Reception/proceeding/trouble handling)

Event announcement summary (implementation concept)

「Summer Sweets & Networking」
Invitation only/limited number of people、Conducting networking that connects overseas projects, domestic and overseas exchanges, builders, VCs, and media。
instead of breakfast、cold brew green tea、ice cream、cheesecake、Prepare Matcha Mont Blanc、The design allows you to start WebX Week with a cool and sweet moment.。Venue details、Share only with confirmed participants。

Achievements

• Participation rate 61.18% (85 applicants) / 52 visitors)、Recorded a high level of participation rate as a side event

• There were multiple positive comments from participants on X.、Satisfaction level is visualized externally

• Among invitees including co-sponsors and KOLs、New business talks are progressing

• Obtained the desire to continue holding the event next year

• Guaranteed experience quality

Why we were successful (Insights)

• In an event-heavy environment、There are situations where a closed design is more effective than an open design.

• Decisions are made quickly when it is clear who you can meet.、As a result, the participation rate and experience quality will increase.

• Even on a low budget、Clarify the theme of the experience (cool, sweet, early morning)、Satisfaction can be created by narrowing down the leads.

• The results are not just the excitement of the day.、It should be evaluated based on whether a conversation that leads to the next one was created.

What Encrypto can offer

Offline events are an area where it is difficult to increase cost effectiveness if you just hold the event and call it a day.。
At our company、We provide comprehensive support for sponsor acquisition, planning, design, customer attraction, management, and on-site operations.、We will design a route that will lead to business negotiations, partnerships, and continued holdings.。

関連Link

• 8月25日に完全招待制のサイドイベント「Summer Sweets & Networking」を開催