case study:Natural disaster recovery support NFT project (Akita prefecture heavy rain disaster) | Project design/planning
author
Hiromasa Honda
Implementing a “donation mechanism” with NFT、Promoting everything from sales to donations all at once
highlights
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category:Project design/planning
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attempt:2023Design and implementation of an NFT sales project aimed at supporting recovery from the heavy rain disaster that occurred in Akita Prefecture on July 14, 2019
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Implementation system:Three-company collaboration: Rokubunnoni Co., Ltd./A LOVE MOVEMENT/Encrypto LLC
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Terms of sale:$10、Ethereum、Open Edition、ERC1155、Sales period 2023/9/5-9/30
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Results (public information):NFT sales 85 items、Sales ¥141,072、Donation (Operating Income) ¥94,012
overview
Encrypto LLC is、Rokubun Noni Co., Ltd. ( below、Rokubun Noni )and、``Established as a social contribution.''、As an initiative that leverages the strengths of Web3 (participation channels and visualization)、We proposed a reconstruction support NFT project.。This case is、Starting from a concept that was born as the partnership between Rokubun Noni and Akita Prefecture progressed.、In collaboration with Rokubunnoni and A LOVE MOVEMENT、Sales start from planning and design、Adjustment of income and expenditure、We are promoting a series of projects, including the implementation of donations.。
background
This case is、In response to heavy rain damage that occurred in the summer of the year Akita Prefecture and Rokubunnoni Co., Ltd. formed a partnership.、Rokubunnoni and Encrypto have announced that “using blockchain technology”、We began to discuss whether we could formulate initiatives that would be effective for the local community and society, and this was the starting point for our plans to take shape.。
What we focused on during our consideration was、Not just a call for donations、Leveraging Web3's unique strengths of easy-to-understand participation channels (NFT purchases) and visualization of support、The idea is to create a system in which support is generated as “action.”。
on top of that、To increase the symbolism of the project and motivation for participation、Honda, our representative, approached Mr. Tetsuzo Okubo of A LOVE MOVEMENT, with whom we have built a relationship for over 18 years, about participation.。Putting creative power at the core、As a three-company collaboration system of Rokubunnoni/Encrypto/A LOVE MOVEMENT、We promoted everything from planning to sales and donations all at once.。
Also、In response to the disaster, there was a need to "transform support into a viable project"、Not just the intention to donate、So that participants can act without hesitation、We integrated and designed the sales conditions, participation guideline, information dissemination, and income and expenditure arrangement from the beginning.。
Purpose
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Support for disaster areas、Achieved through easy-to-understand participation path (NFT purchase)
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Clarify the mechanism for donating sales proceeds to the "Akita Prefecture Heavy Rain Disaster Relief Fund"
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Web3 initiatives do not end with “planning”、Reach implementation (sales to donations)
Project design (Encrypto's area of responsibility)
In this case、We designed it by integrating the elements of "design → announcement → sales → accounting arrangement" from the beginning, with the assumption that it would go all the way to execution.。
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Project outline design:Purpose/Donation destination/Implementation structure (3 company collaboration)/Scope definition
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Designing sales requirements:Price ($10) / Chain (Ethereum) / Format (Open Edition / ERC1155) / Sales period determination
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Execution conductor design:Purchase page (Manifold), official website (Japanese/English), etc.、Establishment of participation line
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creative collaboration:Based on the design by A LOVE MOVEMENT (Tetsuzo Okubo)、Designing symbolism and motivation to participate
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Visualization of income and expenditure:Assuming necessary costs (Gas/advertising, etc.)、Organize the structure for receiving donations (ensuring transparency)
*Official website
*purchase page
*How to purchase

Designed by Tetsuzo Okubo, representative of A LOVE MOVEMENT
Implementation details
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Announcement of NFT to support recovery from heavy rain disaster in Akita Prefecture、Carry out sales
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Terms of sale:2023/9/5〜9/30、$10、Ethereum、Open Edition、ERC1155
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Donation destination:Akita prefecture heavy rain disaster relief donation
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organize income and expenditure、Donation (Operating Income)
Results (public information)

- NFT sales:85point
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sales:¥141,072
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cost:Deploy/Mint/Gas ¥4,610、Advertising cost ¥42,450 (total ¥47,060)
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Donation (Operating Income):¥94,012
Learning and reproducibility
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Social contribution projects cannot move forward with “feelings” alone.、By designing a set of participation lines, sales conditions, donation destinations, and income and expenditure arrangement, the accuracy of execution will increase.
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NFTs are not just a means of donation、Easy to prove your participation and motivate you to spread the word、Possible to design to expand the circle of support
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By solidifying the “requirements necessary for implementation” at the planning stage, collaboration among related parties will become smoother.、Easy to reach until sales start
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A concept born in the context of local government collaboration、Established as a “viable project” even for the highly urgent theme of disaster relief
What Encrypto can offer
At our company、Don't end Web3 planning with "ideas"、From requirements design to be established as a project、Collaboration with related parties、Establishment of participation line、We provide all-in-one support for income and expenditure arrangements that ensure transparency.。Even in initiatives with strong themes such as “Social Contribution x Web3”、put it into an executable form、It is possible to design something that will last.。
Related Links
author
Hiromasa Honda
Encrypto LLC is、blockchain / In the Web3 area、Expansion of overseas projects into Japan、PR/KOL marketing、business development、We are a consulting company that provides cross-disciplinary support from accounting to operational support.。What is important is、Not just a “translation”、Understanding gaps in culture, systems, and trust、Connecting optimal strategy and execution。Giving outline to values that have not been expressed in words、We will sincerely accompany the people involved until the moment they start moving.。
